Skip to main content

About · Founder

Why I built Sophosic.

Portrait of Alex Alford
Alex AlfordFounder, Sophosic

I'm Alex Alford, founder of Sophosic and a self-taught engineer in Scottsdale, Arizona. I started building after seeing how scattered customer information slowed the person at the counter.

Sophosic brings your website, sales, bookings, and customer history into one app, so you can find the details you need for the next reply, booking, or sale.

From the counter to the code.

I sold phones at Wireless Advocates and spent years in consumer and business sales at Verizon. I saw how much of the day depended on the software in front of us.

The customer was right in front of me. Their information was somewhere else. Difficult point-of-sale systems and scattered records got in the way of helping the person at the counter.

I wanted to build something better, so I taught myself through documentation, source code, and projects. I worked on it at night and on weekends while I still had a sales job. Sophosic started as the tool I wished those businesses had.

Before my sales career, I competed professionally in Rainbow Six and represented the USA at two world finals. The habit of practicing, reviewing mistakes, and trying again stayed with me when I learned to build software.

Today I build for the person taking the booking, making the sale, and answering the next question. Sophosic keeps those tasks and their customer history together. That is the software I wanted when I was using it all day.

The work behind the idea

Sophosic is my main product. The independent prototype below shows the same focus on making useful information easy to act on.

The app

Sophosic

Manage product sales and service bookings alongside the customer history you need before replying. Sophia can help with business questions where enabled.

Explore the sample Console
Independent prototype

Palantir Build Challenge

FraudScope is a healthcare-fraud detection prototype I built solo on Foundry & AIP in under a week, with the data modeled in Ontology. It applies 28 deterministic patterns to public federal data covering roughly 100,000 real Medicare providers across all fifty states. An AI agent in the prototype is intended to help investigators explore the results in plain English.

Give customers a place to book and buy.

Start with your website, a product, or a service. Choose Free to begin; transaction fees apply.