About · Founder
Small businesses deserve better software. So I built it.
I'm Alex Alford, founder of Sophosic and a self-taught engineer located in Scottsdale, Arizona.
Sophosic brings sales, bookings, websites, and customer records into one app for owner-operated businesses. It started with the difficulties I saw while working at the counter.
I sold phones at Wireless Advocates and spent years in consumer and business sales at Verizon. I saw how much of the day depended on the software in front of us.
Point-of-sale systems were difficult to use. Customer records were scattered across tools. Finding the right information took time away from the person standing at the counter.
I wanted to build something better, so I taught myself through documentation, source code, and projects. I worked on it at night and on weekends while I still had a sales job. Sophosic started as the tool I wished those businesses had.
Before my sales career, I competed professionally in Rainbow Six and represented the USA at two world finals. The habit of practicing, reviewing mistakes, and trying again stayed with me when I learned to build software.
Today I build for business owners who need to sell products, book services, and help their customers. I care about making those everyday tasks easier because I've been the person using the software when it gets in the way.
Proof of work
What I build
Sophosic is my main product. Below is another independent project that shows how I approach building software.
Sophosic
An app for product sales, service bookings, websites, and customer records, with Sophia to help with customer questions. Tap to Pay on iPhone is in early access.
Explore SophosicPalantir Build Challenge
FraudScope is a healthcare-fraud detection system I built solo on Foundry & AIP in under a week, with the data modeled in Ontology. It scores roughly 100,000 real Medicare providers across all fifty states from public federal data using 28 deterministic, fully-auditable patterns, with every score traceable to a public signal, and an AI agent that answers investigators in plain English.
Start with a free account.
$0/month on Free. Transaction fees apply. Choose what to set up first: products, services, or your website.